Applying SEO Methods to Your Website

One of the most spoken words in the modern Internet is SEO. You can see this word everywhere. People just keep typing these three letters and it makes it seem something necessary. So what is SEO? What is it for? How may it help your business and popularity? This tutorial will answer all your questions.

What Is SEO?

SEO is the abbreviation to "Search Engine Optimization". It is a process of a page optimization for better search rankings. So applying SEO techniques to your site would make it more visited via search machines. If you want to be the #1 in search engines for your query (it is usually the main keyword of your website), you definitely need SEO.

Commonly SEO includes content writing, link building, ads management, articles and news submission, keywords researching and traffic analysis, social bookmarks submitting and forums posting. There're many SEO methods you can implement but the best one is content writing.

Writing Good Content

As SEO gurus like to say: "Content is the king". And they are absolutely right. Having good and fresh content with links leading to it will increase your search results rankings. And what do you think is the best way to get many incoming links? Yes! Good content is what will help you. If there are some interesting content pages on your website, people might like them and put links to share with someone else. But you may ask "What should I do to write good content"?

How to Write Good Content

Write natural readable texts and always keep in mind your idea. Write about one theme. If you're writing about cooking, do not add your book review in that article. It is better to split the article if you want to write about several themes because keeping one theme per article is important.

Be informative, share your knowledge with other people and you’ll get paid. People always want to know something they never knew before or always wanted to know how to…

Do not write extremely big articles. If you have what to say but it cannot be written in 800-1000 words, then think about dividing your material to several parts. Big texts usually annoy. So keep your articles short and informative.

After finishing your article, check it twice. Then check it once again and think what can be done to make this text as sweet and readable as possible? Get rid of all fat and make some grammar changes if needed to make your text natural.

Keywords

Probably you've heard something about keywords. Keywords are the words or phrases that describe the main theme of your site (i.e. "Joomla 1.5 Templates" is the keyword for our website).

What are the keywords used for? Some time ago search engines gave lots of attention to the meta keywords tag so people started stuffing them and search machines one day just drop their support of keywords meta tags.

Keywords in the article are still pretty useful. Remember that too many keywords in text make it unreadable for people. Such text is hard to read and understand. And be sure that search crawlers will not like such text much.

Use keywords only keeping them in mind while writing, use one or two per page but only if they will be suitable. It is ok if you just didn’t add a keyword to your text because it was unsuitable. Unnatural keyword is worse than no keywords at all.

The best way of creating a good content is to write for people, not for search engines. I think that is the main rule for good content.

Anchor Text

Anchor text is a link’s text. Do you see this link to professional Joomla templates page? Well, "professional Joomla templates" in this case is the anchor text of the link. It is important to have links to your site with a keyword in anchor text. The more you have, the better your site rankings are.

While writing, you should use links with anchor text. But you should use them only when you're 100% sure that it will be useful. Use links to other pages (or pages of your site) to help your readers understand the theme of your article better. Link to other websites and they will link back - this always works.

Now you're familiar with the most important part of whole SEO - content writing. I will guide you through some other aspects of SEO in my future tutorials.